(FLINT, MI – Sept. 13, 2013) This weekend ‘See what’s possible’ enters its second phase as the tagline for the Flint & Genesee branding campaign originally launched in March. The new phase of the campaign will leverage billboards, radio and television commercials, print advertisements and transit advertisements within Genesee County to familiarize the local community with the campaign. Radio spots will begin airing this weekend.
The campaign, which is coordinated by the Flint & Genesee Chamber of Commerce, continues as a rallying cry that invites travelers and residents to see various attractions that the County has to offer. The campaign plays off the word “see” and features iconic destinations and human moments through compelling imagery. The first phase of the campaign provided visibility for Flint & Genesee in select markets around the state, as well as the broader region.
“The positive imagery of the region is a draw for visitors and a source of pride for residents of the region,” said Tim Herman, CEO of the Flint & Genesee Chamber of Commerce. “The campaign highlights the best of what Flint & Genesee has to offer. Our goal for the fall campaign is to further familiarize people who live in the region with ‘See what’s possible’. Residents will see the ads on buses, billboards, television and print ads, as well as hear radio spots. We hope that many people in Genesee County will heed the call.”
The radio spots will launch this weekend on WWCK, WDZZ, WFBE, WTRX, WCRZ, WWBN, WRCL, WFNT, WRSR, WFLT and WOWE. Television commercials begin airing next week on WJRT TV 12, WNEM TV 5, WEYI TV 25, WSMH Fox 66 and Comcast/Infinity. The print and transit campaign will follow.
The campaign was produced in partnership with branding consultant Mark Lantz, who was one of the creators of the award-winning Pure Michigan brand and campaign; Fenton firm Shift Reset, which provided original music and radio production; Flint- native Bruce Bradley of Tapology, who provided the voice over and Jason and Carrie Shaltz, who handled photography, cinematography and videography for the project, and are also based in Fenton.
According to Sherry Tompkins, Director of Marketing for the Flint and Genesee Chamber of Commerce the fall campaign is all about getting everyone in the region excited about the possibilities.
“We are launching the second phase of the branding campaign for the hometown audience, because we understand that people who live in this region are our best assets and can be our most effective ambassadors,” said Tompkins.