Accredited through the Tourism Ambassador Institute and administered at the local level, the Certified Tourism Ambassador (CTA) program is an industry-recognized certification that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience.
It's the only program in existence today that gives an official designation to individuals – from mayors to general managers to drivers to waiter staff – who are passionate about their destination.
With more than 30,000 current CTAs nationwide, the program has proven success in aligning the destination's people infrastructure to build tourism by enhancing the visitor experience. Through a locally customized curriculum, the CTA program focuses on the experience given to visitors, whether they are leisure travelers, business travelers or attendees.
Come be a part of this fun and interactive classroom, and become a proud Flint & Genesee CTA. Expand your knowledge, enhance your performance and better serve your customers!