Area business owners and professionals can learn how to improve their websites’ local search rankings at the next Lunch & Learn hosted by the Flint & Genesee Chamber of Commerce and American Advertising Federation of Greater Flint.

“SEO and Local Search” will highlight the importance of local search engine optimization (SEO) and how it impacts a business’ visibility on search engine websites such as Google. The free event takes place June 17, from noon to 1 p.m., at the Mott Foundation Building, 519 S. Saginaw St., in Flint. Lunch will be provided.

“Local search can be incredibly helpful in terms of putting a business in front of a locally relevant audience,” says Michelle Hill, Director of Shared Services at the Chamber. “However, in order to take advantage of that opportunity, a business has to leverage smart SEO tactics and practices. This session is a great starting point for teaching business professionals how to do that.”

Reservations are required to attend. To register, visit

“SEO and Local Search” is part of the Chamber and AAF’s collaborative “Advancing Your Advertising Knowledge Lunch & Learn Series.” Future sessions include Advertising Design and Layout (Aug. 20) and Google Trends (TBA).